Our leadership team combines deep international experience with the energy and clarity needed to build, scale, and lead with ambition.
Our core team

A serial entrepreneur with a deep passion for product innovation and marketing, Mathieu founded Sarbacane in the early 2000s, laying the foundation for the Group. He created Positive to build a European leader in digital marketing software. An active investor in over 50 startups, he is also the founder of 404 Ventures and the incubator Le Triplex, focusing on software and Impact.


With an international editorial background, Paul joined the Group in 2010 and now drives its strategic vision alongside founder Mathieu Tarnus. He is deeply passionate about tech innovation, UX, and team structuring. Under his leadership, the Group has expanded its global footprint, focusing on talent development and the creation of cutting-edge messaging solutions.


A growth-focused CMO/CPO with over 20 years of experience scaling SaaS platforms across Europe and North America. Laurent excels in product innovation and go-to-market execution. Having managed teams of over 50 people and significant budgets, he supports the Group in achieving substantial gains in brand visibility, user conversion, and global revenue growth.


Laurent joined the Group in 2015 and brings over a decade of expertise to his role as Chief Revenue Officer. He leads all Sales and Customer Success teams, playing a pivotal role in the Group’s commercial performance. His focus is on driving sustainable growth across all brands by aligning sales strategies with the evolving needs of the digital marketing market.


Specialized in business and new technologies law, Johanne joined the Group in 2010 to build the Legal Department. As General Counsel, she is committed to securing business activities and supporting operational teams in the success of international projects. She plays a key role in the Group’s expansion, ensuring legal compliance and adding strategic value to the company.

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Mariana built and scaled the Customer Success department at noCRM.io, establishing a model of excellence. Today, she leads the CS strategy and execution across the entire Positive SaaS portfolio. Her mission is to ensure that every client achieves maximum value from the Group’s tools through proactive support, training, and a customer-centric approach.
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Morgan joined Positive in 2022 as Group CFO to support its ambitious expansion. With over 10 years of experience in financial management, including roles at KPMG, he guides the Group through complex growth phases. He focuses on maintaining strong operational performance while overseeing financial strategies for both acquisitions and organic development.


After serving as Head of M&A and shaping the Group’s strategic expansion, Xavier now serves as COO. He oversees central functions including Finance, Legal, Data, and PMO. His role is dedicated to strengthening operational alignment and building synergies across the Group’s brands to drive efficiency and support long-term sustainable growth.


Emmanuel joined in 2024 to lead the Group’s People and ESG strategy. With extensive experience as a Chief People Officer, he supports the integration of new companies and fosters a culture grounded in DEIB and operational excellence. He is dedicated to aligning human resources strategies with meaningful business impact and corporate responsibility.


An entrepreneur at heart, Nicolas founded two startups before leading Product at rapidmail for nine years, where he achieved record user satisfaction. In 2024, he transitioned to Group CPO. His mission is to make Positive’s products market leaders by delivering the most intuitive user experiences and driving innovation that brings maximum value to clients.


Thomas is an experienced technology leader who excels in collaborative, fast-moving environments. Before joining Positive in 2024, he founded successful startups and served as Group Data CTO for Auchan. He guides the engineering teams through complex technical challenges, focusing on delivering high-quality, impactful, and scalable technological solutions.


An expert in the email marketing industry, Sven founded rapidmail in 2008 and guided it through every stage of growth into an established market player. With a strong technical background and a passion for innovation, he plays a key role in shaping Positive’s leadership and strategic positioning within the DACH market.


Steffen is an enthusiastic product manager with a proven track record in placing new products successfully on the market. After years of experience in the sporting goods industry, he joined rapidmail in 2020 as Co-Managing Director. He is currently responsible for product management, marketing, and finance, driving the brand's continued success.


A creative entrepreneur with extensive experience in product marketing and international business, Paolo joined the Group in 2023. As Managing Director of Positive Italy, he oversees all Italian operations and leads strategic initiatives to expand the Group’s digital marketing offering and market share within the Italian territory.


Combining a background in IT and Marketing, Laurent founded Signitic in 2018 to solve the complexities of email signature management. Now a Partner at Positive, he continues to drive the product’s vision. Under his leadership, Signitic serves over 5,000 customers and 600,000 users, bridging the gap between technical needs and brand identity.


Güven is a SaaS expert with a background in computer graphics and web development. He co-founded noCRM in 2014, leading the product and development teams with a strict focus on simplicity and efficiency. Currently serving as Managing Director, he continues to drive the growth of the platform by making sales management more intuitive for users.


A product engineer who became CEO of Surfer in 2021, Lucjan values efficiency, creativity, and bold decision-making. He drives the company toward building simple, useful, and innovative SEO tools. His leadership focuses on fostering a team environment that enjoys solving complex problems to deliver best-in-class products for the marketing industry.




