Positive reaches a new milestone: €106 million refinancing to consolidate Europe's marketing

More than just a number: confirmation that our banking partners believe in our vision of an independent, profitable European marketing platform.

Our trajectory over the past five years

Since 2022, we've completed more than a dozen strategic acquisitions. Each one has strengthened our platform by adding the essential software building blocks to cover the full scope of marketing needs for European SMBs.

Today, we're building around four complementary areas of expertise:

• Surfer to dominate SEO and Google's AI Overviews
• User for customer engagement and relationship management
• Iconosquare for social media management
• Signitic for professional email signatures and signature-based campaigns

With €70 million in ARR, sourced primarily from recurring SaaS software licenses, we've found our niche: delivering a European, sovereign alternative to fragmented solutions or tools built for enterprises.

The confidence of our financial partners

This refinancing extends the maturity of our initial €75 million debt, raised in 2022 alongside our long-standing partners IDI and EMZ. It gives us new resources to pursue our growth ambitions.

Our banking pool is expanding today with two major players: Arkéa and Crédit Agricole. They join CIC (our historic lead partner), Caisse d'Épargne Hauts de France, and Banque Populaire du Nord to support our development.

This consensus among major French financial institutions confirms a simple truth: Positive's model works. No shortcuts, no random business logic. Stable, profitable growth.

Our ambition: become Europe's marketing reference

We have a clear objective: make Positive the reference platform for sovereign marketing software in Europe, dedicated to companies with 10 to 1,000 employees.

By 2030: €200 million in revenue.

To get there, we'll:

• Continue integrating our current acquisitions and transform them into a truly unified platform
• Invest heavily in AI to tackle tomorrow's marketing challenges
• Seize growth opportunities that let us consolidate the market
• Strengthen our technology investments to maintain our edge

This refinancing gives us the financial means. The rest is execution — and that's where we excel.

Why this matters for European SMBs

SMBs have long been caught between two worlds: limited French solutions or complex American tools built for companies ten times their size.

We understand your use cases. We build for you. No unnecessary complexity, no features you don't need. An interface built by and for ambitious SMB marketing teams.

With this refinancing, the ambition for a reliable alternative — truly European, truly built with you in mind — is becoming reality.

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