Positive Group (formerly Sarbacane Group) continues its European expansion by announcing the acquisition of 4Dem, its Italian competitor. This acquisition, the fourth in three years for the French group, is the second in Europe after rapidmail in Germany in 2021.
CEO and Founder Positive
« For the past three years, we have initiated a new phase of expansion by continuing to develop our historical activities, but also by authorizing us to make targeted acquisitions to grow faster, broaden our functional scope and expand internationally »
Founder and CEO of 4DEM
Paolo Errico, founder and CEO, becomes a shareholder of the group and will drive Positive Group's strategy in Italy. The Turin-based company launched in 2014, major player in its market, supports thousands of marketing and communication professionals.
« Positive Group represents the perfect response to 4Dem's development plan, mine and that of the whole team. Ours is a national success that becomes international thanks to this ambitious, solid project that marries our values as people and as entrepreneurs. We are honored to be able to work together with Mathieu and the incredible team at Positive Group to grow and innovate the market. »
A common vision and values
Both companies share a common strategic vision focused on customer satisfaction, continuous innovation and ease of use. All Positive Group brands, like 4Dem, have adopted a customer-centric approach that values excellence in customer service. Both entities offer innovative solutions that meet the ever-changing needs of customers. Finally, by focusing on ease of use, both companies have demonstrated their commitment to make their customers' lives easier by offering intuitive and accessible solutions. This shared vision will be a valuable asset in driving the group's strategic decisions.
An external growth strategy to become a European leader
This acquisition aims to support the Positive Group’s ambition to become a European leader in digital communication for companies. After Spain, where the group is present since 2011 through its brand Mailify, and the German Speaking market with rapidmail, this alliance allows the group to conquer the Italian market and confirm its ambitions beyond its historical borders.
As with Datananas, rapidmail and Marketing1BY1, 4Dem is now a brand of the Positive Group. Synergies between these strong brands in the email marketing and automation market in their respective territories will enable the group to continue to accelerate and achieve its ambitious objectives.
New resources to continue the historic growth of the last three years
last years
To accelerate its development, the Positive Group raised a total of €133 million in two fundraising rounds between 2020 and 2022. The group's strategy is to seize acquisition opportunities that allow it to complete its product range and/or expand in Europe, in order to reach a critical size. Positive Group intends to become an entrepreneurial platform for digital innovation by relying on advanced but easy-to-use technologies, a premium support service tailored to the needs of all its clients and a strong local presence in Europe.
