Positive strengthens its European presence with Signitic in Germany

Positive enters the email signature management market in Germany with its Signitic offering, empowering SMBs with a free European alternative

Positive is strengthening its presence in Germany with the launch of Signitic, its email signature management solution. As a major European player in marketing automation SaaS, Positive is expanding its European footprint while offering small businesses with fewer than 20 employees with a free version of Signitic.

Positive reaches a European milestone with Signitic’s expansion into Germany 

Positive’s unified platform, including Sarbacane and Rapidmail for digital communications,  User and noCRM for marketing and sales CRM, Signitic for email signature management, and Surfer for AI-powered SEO optimization, now supports more than 40,000 customers across  Europe.  

Building on the success of rapidmail in Germany, Positive now extends its expertise into  the email signature management segment. The launch of the Signitic solution through the  acquisition of Mailtastic in Germany offers a unified and streamlined solution that centralizes and manages email signatures, transforming them into valuable marketing levers through  customizable banners and in-depth analytics.  

The Signitic offering is already used by 3,600 client organizations on the continent and has surpassed one million active users. Sales of the Signitic solution have also increased fivefold in three years, and are expected to reach €5 million in 2025, partly driven by the acquisition of Mailtastic.

The free offering: an unmatched value for SMB  digitization 

In a market with over 26 million SMBs powering the EU economy, Positive’s free offer makes enterprise-grade technology accessible to every small business of 20 employees or less. By lowering the barriers to professional marketing tools, Positive gives every small business the power to compete against larger competitors, professionalize their communications, and connect like the world’s largest enterprises, proving that big ideas don’t need big budgets.

"Our mission is to empower European businesses with tools that make marketing, sales, and communication simple, measurable, and effective. With Positive’s Signitic solution, SMBs can do more than save time, they can generate Paul de Fombelle Managing Director at Positive Group tangible economic value. Besides, the launch of the free tier of the Signitic solution to  SMBs up to 20 employees marks a major step in Positive’s contribution to SMB digital  transformation across Europe. The free version allows small businesses to professionalize  their communication instantly, strengthening brand consistency and productivity at no cost.”

A technology leader strengthening digital  sovereignty 

While US tech giants have shaped workplace communication, Positive aims, through its Signitic solution, not to compete, but to partner with and complement them, delivering  uniquely European value where it’s needed most. The Signitic offering integrates natively  with Microsoft 365 and Google Workspace, providing secure and compliant email signature  management designed for European organizations. Its certification to ISO 27001 and ISO 20000 means local businesses can achieve technology sovereignty and compliance without  trade-offs. 

Positive is therefore helping to reduce dependency on US players and actively contributing  to bridging the gap in data sovereignty, strengthening a more autonomous and secure  European digital ecosystem.