Sarbacane Becomes Positive User and Opens a New Chapter in Omnichannel Customer Engagement
After twenty-five years under the Sarbacane brand, Positive is entering a new phase. Its historic platform is changing both its name and its scope — without losing what made it unique.
Twenty-Five Years of Experience, a Brand That Evolves
Founded in the Lille metropolitan area, Sarbacane established itself as a leading email marketing platform in France. Today, the company — with more than 400 employees across Europe — announces that this historic platform is becoming Positive User. A name change that does not mark a break, but rather reflects a natural evolution.
The City of Lille and AFM-Téléthon are among the long-standing clients that demonstrate the platform’s ability to meet demanding expectations over time, through a model built on proximity and reliability. These are the same values that Positive User now aims to bring to a European scale.
“We have always refused to make advanced features exclusive to large enterprises. Democratizing marketing automation has been part of the company’s DNA since day one.”
— Paul de Fombelle, CEO of Positive
Advanced Automation Without Technical Complexity
Positive User now enables businesses to structure automated customer journeys across multiple channels — email, SMS, WhatsApp, chat, notifications, and wallet — from a single unified interface. The goal remains the same as it was on day one: to ensure that every tool can genuinely be used daily by marketing teams, without excessive budgets or external consultants.
Its integrated artificial intelligence embodies this pragmatic approach. No prompts to master, no technical prerequisites. AI works seamlessly in the background to optimize campaigns, suggest improvements, and simplify content creation. Enterprise-grade capabilities, made accessible to everyone.
A European Player, Rooted in Its Territory
At a time when digital sovereignty is becoming a strategic issue, Positive User is clearly asserting its positioning: designed, developed, and hosted within the European Union, with data stored in France and Germany.
“We are growing across Europe, but we remain rooted here. Lille is our home base, our history. From here, we are building a European leader in digital marketing.”
— Paul de Fombelle, CEO of Positive
A member of the French Tech 120, Positive is scaling up while remaining true to its founding principles: proximity, real adoption, democratization, and European sovereignty.
