Digital sovereignty is no longer an abstract concept. It has become a concrete requirement for European companies that entrust their data, their customers, and now their uses of artificial intelligence to technology platforms.
At Positive, sovereignty is neither a slogan nor an opportunistic argument. It is a founding, structuring, and verifiable choice.
What does sovereignty mean to us?
Being a sovereign software vendor is not just about being “based in Europe.” It also means a strong alignment that we actively defend at Positive:
- Mastering our governance
- Freely deciding our product strategy
- Developing our technology in Europe
- Hosting and processing data in Europe
- Aligning our interests with those of our European customers, for the long term
European, independent, and sustainable governance
Positive is a European company, majority-owned by its founder and executive team.
Majority ownership by founders and management
- The founder of Positive and the management team retain majority control of the company’s capital.
- This structure guarantees a long-term vision, independent from short-term exit strategies or quick-profit logic.
Committed European investors
- The funds supporting Positive are exclusively European.
- They share the same vision: building solid, useful, and sustainable technology solutions for European businesses.
- No American or non-European funds are involved in Positive’s strategic governance.
Technology developed 100% in Europe
Technological sovereignty starts with control over the code.
- Positive’s solutions are designed, developed, and maintained by our own teams.
- Our technical teams are located in France, Germany, and Poland.
- We do not rely on development hubs outside Europe for our strategic technology components.
Full control over the product roadmap
- This organization allows us to remain fully responsible for our technological choices.
- It ensures continuous innovation, aligned with European regulatory, security, and business requirements.
Data hosted and processed in Europe
Digital sovereignty is inseparable from data sovereignty.
European hosting
- All customer data is hosted on infrastructures located in Europe.
- Our cloud providers meet the strictest European standards in terms of security and compliance.
Compliance and certifications
- Positive is engaged in a rigorous compliance process with European standards (GDPR, ISO 27001).
- Data is neither transferred nor subject to intrusive non-European legislation.
Data remains under European jurisdiction. Period.
A credible and sustainable European alternative
The digital marketing market is largely dominated by non-European players, often funded, governed, and operated from outside the EU. Positive does not seek to “oppose” this ideologically. Our ambition is simpler - and more demanding: to offer a leading European alternative that is functionally credible, technologically competitive, and ethically aligned.
This is what guides:
- Our product strategy
- Our approach to artificial intelligence
- Our data policy
- Our investment choices
Sovereignty as a long-term commitment
Choosing Positive is not just about choosing a suite of marketing tools.
It means choosing:
- a responsible software vendor
- transparent governance
- technology designed to last
- and a committed partner alongside European businesses.
Sovereignty is not a state.
It is a responsibility we take on every day.
