Positive Builders: How Employee Ideas Become SaaS Products

At Positive, we've always believed that innovation isn't something you hire from the outside. It's something you cultivate from within.

That belief has quietly shaped a lot of how we've grown — not just through acquisitions, but through identifying real problems in the marketing and sales technology landscape and backing the people closest to those problems to solve them. From email signature management with Positive Signitic, to content optimisation for the AI era with Positive Surfer, to building a unified customer engagement suite with Positive User, the best ideas we've pursued have consistently come from people who understood the pain firsthand.

Now we're making that process intentional. Positive Builders is our internal incubation programme — a structured pathway from idea to product, open to every Positive employee, backed by real resources: dedicated time, technical infrastructure, go-to-market expertise, and funding from the Positive Innovation Fund.

Why formalise something that was already happening?

The honest answer: because good ideas deserve better than a corridor conversation and a shelf.

Talented people inside a scaling company often see problems that no external hire would ever notice. They know the workflow gaps, the friction points, the workarounds that everyone uses but nobody has fixed. That proximity is genuinely valuable — and easy to waste.

Positive Builders is the operational answer to that problem. Selected projects get dedicated time, mentorship from senior leaders, access to our technical infrastructure, and a clear path to market. The goal is to give employees the same conditions a serious early-stage founder would have — with the safety net of a scaled enterprise behind them.

"We have always believed that innovation is not a department — it is a culture," says Mathieu Tarnus, founder and president of Positive. "If you see a problem and you have an idea, we want to give you the tools to build the solution. The best companies we could ever build might already be sitting inside our teams."

The first product out the door: Ubic

The programme's first graduate is already live with paying customers.

Ubic was built by Benjamin Foraison, a Positive employee who was living a very specific frustration every day: outbound sales calling is exhausting, and most of the time, nobody picks up. SDRs spend a significant portion of their day waiting — dialling, ringing, hitting voicemail — before getting a single live conversation.

His solution is an AI-powered parallel dialler that lets SDR teams dial multiple contacts at once, routing the rep into a call only when a real conversation is detected. The dead time disappears. Early results show that teams using Ubic can reach three to five times more live conversations compared to traditional sequential dialling.

Crucially, Ubic wasn't just built in theory. It was deployed inside Positive's own sales teams first, tested in production, refined under real conditions — before it ever reached an external customer.

"I had a problem I was living every day, and I had an idea for how to solve it," says Benjamin Foraison, founder of Ubic. "What Positive Builders gave me was the space to build it properly — with real support, real feedback, and real stakes. Seeing it go from an internal tool to a product that external customers are paying for is something I could not have done without this structure."

Ubic is now open to external sales teams looking to increase SDR productivity without growing headcount.

The bigger picture

Positive Builders isn't only about the products it creates. It's also about the kind of company Positive wants to be.

In a talent market where the most ambitious builders have genuine options, being able to offer an entrepreneurial pathway — not just a job — matters. The programme is open to all 400+ employees across Positive's five main countries, and the message it sends is deliberate: if you have an idea worth building, you have a home to build it.

The best businesses we could run might already be inside this company. We're building the conditions to find out.

‍